By Ginna Royalty
Dan Gilbert, Harvard psychologist and professor, will be discussing how beliefs about what will make us happy are often wrong, among other topics at Elon University’s Spring Convocation on Thursday, March 30 at 3:30 pm.
This idea comes from Gilbert’s book “Stumbling on Happiness,” a deep and delightful explanation of what psychologists, neuroscientists and behavioral economists have discovered about why people are so poor at predicting the sources of their own satisfaction.
“Gilbert is widely known for his research into having a great quality of life,” said Dan Anderson, vice president for university communications. “His best seller Stumbling on Happiness and three popular TED talks have popularized his work as a social psychologist.”
Gilbert has won numerous awards for his research and teaching, including the American Psychological Association’s Distinguished Scientific Award for an Early Career Contribution to Psychology. More than 20 million people have seen Gilbert’s TED talks, and his first TED talk remains one of the 15 most popular of all time.
“He’s a great example of Elon’s priority on bringing world leaders and scholars to campus, giving students, faculty and staff the opportunity to learn from and interact with people who have challenging and inspiring ideas,” said Anderson.
Gilbert will also provide insights on how determining what will make “us” happy often has dramatic implications for business strategies, sales and marketing, and understanding customers. Tickets will become available on March 9 for $13 or free with a valid Elon ID.